4 Ways Having a Podcast Aids Your Advertising Strategy
If you are like most entrepreneurs and business owners, you are trying to figure out how can you get your message, service, product to potential customers.
Most entrepreneurs have a website and some sort of social media presence. We dig for ways to advertise, buy ads, market or get frustrated and just hire someone to do it for us. There are so many options now that it can be very draining.
My suggestion is have some fun and find a Podcast Show you like and ask to be a guest or offer to sponsor a show or two. Why? Well here are 4 reasons to get excited to be a guest on a Podcast that fits what you do as well as fits the format of the Podcast you want to guest on.
The exposure of Podcasts is absolutely amazing. How many podcasts are there? According to Apple statistics, there are well over 500,000 active podcast shows with more than 18 million episodes. Most Podcasts shows have a Global audience. The number of Americans that listen to podcasts has almost doubled, and it is projected to continue growing in the future. People play Podcasts on their cell phones, iPods, Tablets, PC’s and now they have even more options with apps on touch screens in their vehicles.
LONG TERM ADVERTISING
There are so many Podcast shows to choose from and you should choose a show that fits your business model or theme. There is a Podcast for everyone, and shows that are loaded and online are there forever. If you do your homework, you will find thousands of episodes that get played over and over again. If you went on a show as a guest, your message could be heard over and over again, and if that is not worth the time spent, then what is?
Why is being a guest or advertising on a Podcast such a good idea? Think about where you advertise now. What is your customer base? Are you truly targeting an audience that is interested in what your business offers or throwing spaghetti at the wall? The Podcast you choose to guest will be a better fit for your business, and target your customers more exactly. The best part is the listeners are much more likely to contact you and check out your website, because all of you have the same interest! Having a Funneled Message to a Targeted audience is the perfect way to drive your business.
Podcasts are terrific for delivering messages, and the audience is engaged as it is the topic or show of their choice, so most likely the listeners are going to listen to every word. This makes them an amazing audience for guests and advertisers who are trying to get their brands known. Having the opportunity to be a guest on a Podcast will make you feel good. After all, you get to brag about what you do. You will have the option to share it with your friends and help market your business. You will feel more confident and positive.
Whether you are Guest or Advertiser for a Podcast, It is a great way to promote your brand, so get out there and find a show you and see if you can be a guest! You will be glad that you did.